Commercial

The commercial vision, strategies and tasks are amongst the primary elements of a business. However, it can sometimes take time to connect with the right channel and consumer for your products.
It involves creative, out-of-the-box thinking, and bold decisions as well as hard work.
At Food Grit we aim to support and drive you and your business through every element of commercial sales and marketing.

Driving Sales

Sales listings are THE key for any food producer and brand holder. Building and scaling your business happens through sales listings at customers with which your target group consumer can try your products for the first time as well as repeatedly buy them again.
Through our way of working as well as our extensive network we have access to many regions, countries and customers all over the world.

• Drive Sales Listings
• Market Research, Field Investigation
• Account Planning
• Calculation Schemes
• Negotiation Tactics
• Portfolio Optimization

Business Development

Business development is the creation of long-term value, value for an organization, for customers, markets and relationships.
Our business development services include recognising,  developing and implementing opportunities for growth within your company, and with other organisations.

Growth Strategies

Food Grit will help your company grow by

• Developing a robust strategy with measurable goals and steps, and identifying where you need to grow. Is it in markets, or reaching more customers and volume? And what needs to be put in place to achieve that.
• Selection of the appropriate business development methods. What tools are needed, and does your company already have them, or do they need to be developed?
  
• Consider if you need to develop your business by focusing on internal growth. Do you need to train employees in crucial business development skills or hire new staff?
• Learn from past unsuccessful strategies and apply a new approach. One of the keys to business development is to keep learning as well as keep trying.
• Networking. Connect to other business professionals to broaden your pool of expertise.
• Marketing and Sales are wheels that need to turn in rhythm. Joint team meetings and brainstorming can fuel business development plans and evolve into creative initiatives that  will lead to long-term growth.

Commercial Strategy

New:

• Find new customers that matter and are sustainable in time
• Find new markets

Existing:  

• Increase frequency
• Increase volume
• Go deeper with your existing targets
• Loyalty
• Identify a target audience and focus your sales strategy around consumers who fit those traits. This step will give you clarity on what is needed in your strategy

Work smarter NOT harder

At Food Grit we understand how complex it is to create a good sales strategy and moreover to keep track of it when dealing with the day-to-day tasks. We will help you develop and implement a sales strategy that is manageable and measurable.